Trueafrica Safari

I was extremely fortunate to be called by my former Creative Director at Publicis in Amsterdam to do all the writing for the launch of TrueAfrica Safaris out of Tanzania.

The aim of TrueAfrica is authenticity and a much closer, “real” experience while on safari. It is about the people of Tanzania and bringing tourists to know that part of Africa for what it truly is.

And I truly enjoyed being able to write all their initial materials, including an extensive and graphically-engaging brochure.