BABY DRIVER

I was brought in to bring some creative juice to the Toyota Camry. This spot was created and written in English, and translated and adjusted in Spanish by an excellent Spanish copywriter.

Originally, this script called for a baby to be driving, and you would see only baby hands with baby leather gloves, but budget constraints did not allow us to pull off that execution, and a toddler was wrangled from space and put in the baby’s place.