Score

Dating is a game. And so we made a dating game app.  A 1970s-style fun dating game app. One that went off the belief that true connections require real connections, not just physical matches. And thus Score was built.

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Score blurred out profile images and required users to write something about themselves quickly. This way, people “played” each other based on personality. And by playing, it meant someone accepting a game, and then each would answer the same five “crazy” questions. Once complete, they would get a “score” to see how they matched. This score would unlock features such as images and the ability to play again and chat through the app.

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I wrote close to 1,000 original questions for Score and got some excellent writers to close it to the 1,000 mark. We were also the first dating app to feature Geo Location (which had extreme safety settings for users). We beat Tinder to that.

 

We had 5,000 downloads in the first month with a minimal budget. The app was a huge hit, and we had baked in several new “pay it forward” features that would have completely transformed the Dating App game even further.